Coca Cola product life cycle Case Study Example | Topics and Well Written Essays - 1500 words

Coca Cola product life cycle - Case Study Example This concept holds that the life of any product can be divided into four distinct periods. The first one is the introduction phase, in which the initial sales are made to customers that like trying out new products, although sales in this phase are inadequate to recuperate costs of the product’s development (GecÃŒÅ'Evska et al, 2010: p209). The second phase is the growth stage, in which the sales rapidly increase with increasing product popularity and profits begin to be generated. The third stage is referred to as the maturity stage, which generates most of the product’s profits and sales and is the longest phase. Most companies seek to prolong this phase to increase profits by implementing extension strategies. The last stage is decline, in which the product sales begin to fall and being profitable. Marketing strategies should be adapted to external dynamics within the marketplace for every stage (Matsokis & Kiritsis, 2010: p789), which Coca-Cola has done to make it t he most consumed global soft drink company. Coca-Cola was founded in mid-1886 by John Pemberton and was first introduced in form of a soda fountain drink (Coca-Cola Company.com, 2012: p1). During this stage, it was sold at 5 US cents for each glass. Because John Pemberton’s partner and accountant Frank Robinson believed that C’s would be attractive in advertising, they settled on the name Coca-Cola. The objective of Coca-Cola during this phase was to generate initial awareness about the product and put it in the market for trial by the public, which exceeded Dr. Pemberton’s initial targets (Allen, 2012: p13). In addition, they only launched a basic product that was not even sold in bottles. Rather, they sold the product from soda fountains located strategically at Dr. Pemberton’s businesses. In addition, the company used a cost plus pricing strategy during this phase and it has been suggested it is most likely they used price skimming in order to

Globalization in the World Today Essay examples -- essays research pap

Globalization is changing the way of doing business in the world today. It is the new era of business opportunity. For many major companies, going global is a matter of survival, and it means radically changing the way they work. Economic globalization changes both spatial dimension of MNE’s (Multinational Enterprises) and creates a need for more flexible production of marketing systems and new forms of organization. Firms trying to position themselves as global players face problems such as the cost of building a simultaneous presence in several product areas and foreign markets. They must also be able to manage cultural difference and be able to carry out effective cross-cultural communication. Global skills must be an integral part of an enterprise; these skills must be integrated throughout all operations of the company. Managements handling of diversity will be the most significant factor affecting MNE’s success in the global marketplace. Whether a company is conce rned about the supervisors of minority employees, world trade, joint ventures or global economic cooperation, culture will have a great impact on the relationships and the operations. Edward H. Schein states it perfectly: Consider any complex, potentially volatile issue-Arab relations, the problems between Serbs, Croats, and Bosnians, corporate decision-making, getting control of U.S. deficit or health care coasts, labor/management relations, and so on. At the root of the issue we are likely to find communication failures and cultural misunderstandings that prevent the parties from framing the problem in a common way, and thus make it impossible to deal with the problem constructively (Schein 40). Every company that becomes global should have global leadership. Culturally skilled leaders are essential for the effective management of emerging global corporations. They should have persons in management that are capable of operating effectively in a global environment and they must be respectful of cultural diversity. In China, the conflict in management has been addressed as a major problem for the global-player, such as US and Chinese joint ventures. Joint ventures are designed to improve and eliminate misunderstanding of global-culture differences in management. Some Chinese and American companies try to adapt to one another, but it is not easy. Both sides have found that cultural diff... ...nt issue, such as how will they serve customer, finding local business partner and geographic concern. For example, " Henkel has several join venture across China manufacturing cosmetics, detergents and other product" (Tse, 13.Works Cited Http://www.Chinatoday.com [accessed] 1/08/00 Czinkota, Michael R. The Global Marketing Imperative. Lincolnwood ILL, NTC Business books, c1995 Daniels John L. Global Vision: building models for the corporation of the future. New York: McGraw-Hill, c1993 Dunning, John H. The Globalization of Business. Routeledge Press, New York. c, 1993 Harris, Phillip R. Moran, Robert T. Managing Cultural Differences. Gulf Publishing. Houston TX, c1996 Itoh, Fumio. China in the twenty-first century: politics, economy, and society. Toyko, New York. United Nations University Press. C1997 Maddox, Robert C. Cross Cultural Problems in International Business. Greenwood Publishing. Westport Ct, c1993 Schein, EH. â€Å"on dialogue, culture and organizational learning† Organization Dynamics, Fall 1993. Vol 32 pp, 40-51 Tse, Edward. Strategy and Business & and the right way to achieve profitable growth In the Chinese market. London Press, c1994

Citibank Credit Card in Asia Pacific

Launching the Credit Card in Asia Pacific Ankit Bhardwaj Apaar Malik Neha Sharma Shashwat Bhanti Sidharth Shah Introduction ? ? ? ? ? ? Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York. Citibank has retail banking operations in more than 100 countries and territories around the world. Founded in 1812 as the City Bank of New York, ownership and management of the bank was taken over by Moses Taylor, a protege of John Jacob Astor and one of the giants of the business world in the 19th century. In the 1960s the bank entered into the credit card business The card, known as â€Å"The Everything Card†, was promoted as a kind of East Coast version of the Bank Americard. ?Products: ? ? ? ? ? ? ? ? ? ? CitiOne Account Mortgage Power Citibank Auto Loan Citibank Ready Credit CitiGold Service Citi Phone Banking ATM Business Banking Citibank NRI Business International Personal Banking Citibank ·s presence Africa Europe Middle East Central America South America North America Asia Citibank ·s Net Income till 2008 Citibank ·s Assets/Liabilities ratio *The company is financially strong Case Introduction Credit Card Functioning Years in which Citibank entered countries. Population statistics Economic statistics Manager ¶s Opinion. ? Credit Card Functioning Card holder makes purchase at merchant Merchant submits transaction to merchant bank or acquiring company Cardholder ($100) Merchant ($100) Merchant Bank or Acquiring Company ($97) Credit issuer bills card holder for total of Transactions made in month ($100) Card holder makes full or partial payment to the card issuer (minimum to $100) Merchant bank or acquiring company reimburses merchant less merchant service charge Interchange network reimburses merchant Bank for amount of Transaction less interchange fee($98. 50) Merchant bank or acquiring company submits transactions to interchange network ($100) Credit Card Issuer $98. 50 ($100) Interchange Network ? Years of Citi Bank ¶s Entry in Asian Countries Hong Kong (1902) Taiwan (1964) Australia (1965) The Philippines (1902) Guam (1969) Singapore (1902) India (1902) Malaysia (1904) Indonesia (1918) Thailand (1967) Korea (1967) Population Statistics 797 300 800 300 250 200 167. 7 150 Population(In Millions) Urban Population(In Millions) 100 69 50 16. 514 0 5. 6 5 42 31 16. 9 6 2. 7 3 19. 8 14 11 61. 9 55 Countries Economy 12 11 9. 7 9. 8 8. 7 8 8 7. 6 7. 37. 4 6. 8 6 4. 8 4 4 3. 8 Growth Rate(In percentage) Inflation(In percentage) 8. 1 7. 3 10. 8 10 2 2 1. 5 1. 2 0 Manager ·s Opinions Bob Thornton(Country Manager- Indonesia) -> History of poor consumer payment on installment debt. -> High levels of fraud in the financial sector. > Legal infrastructure in inadequate. -> Small market for card product but a potentially large population of 180 mio. ? Dave Smith(Country Manager- Singapore) -> Small 2 mio population. -> Saturated card market with American Express. -> Late entry may result in losing money. ? Jaitirth Rao(Country Manager- India) -> Very large country with poor infrastructure. -> It ¶s a dog and delay it. ? ? Jeannine Fa rhi(Recently moved from USA to Asia) -> Poor implementation may lead to huge losses. -> Asian countries suffering from inefficient postal services. Launching the Card Market Entry Cost Card Business Operation Economics Customer Acquisition Success Probability Dollar Vs Local Currency Central Data Processing Focus on Existing Business Direct Mail Infrastructure Problem Market Entry Cost Green Field Market Development Direct Mail Take-Ones Direct Sales ¶ force Bind-Ins Market Acquisition Facilitates quick entry into market. Easily leverage existing Operations infrastructure and Human Resources in order to consolidate the market share. Choosing of right bank very critical. Very critical to manage the acquired organization ¶s workforce to match up Citi bank ¶s standards. Very difficult to divest in case of calamity. Cost implications in trainings. Card Business Operation Economics Setting a proper business Joining Fee. ? Setting a proper business Annual Fee. ? Right price to be set for Citi Bank ¶s credit card. ? Options to maintain a balance between Joining Fee and Annual Fee. ? Customer Acquisition Success Probability Prospects Reached 300000 2000000 30000 3000000 5330000 Response Number of Qualified Rate(%) RespondantsRespondants Respondants 2 1. 5 50 1 6000 30000 15000 30000 81000 4000 10000 10000 10000 34000 Card Holders 3200 8000 8000 8000 27200 Channels Direct Mail Unit Cost($) 1. 5 Take Ones 0. 25 Direct Sales 18000/Sales force person Bind Ins Total 0. 15 Only 0. 51% of success rate Dollar Vs Local Currency Advantages of Dollar as currency ? Disadvantages of Dollar Dollar would strengthen against the local currency due to its global usage. ? Extra charges for currency conversion. ? Fluctuation of exchange rate each day will hurt customers free expenditure. ? It is a global currency which is accepted everywhere. ? It is easily convertible at any bank. ? Paying in Dollars is treated by some people as a status symbol. Existing systems using Dollar as base currency and replication will not be difficult in other countries. Central data Processing Would slow down system response. ? System developers will be cut off from local markets. ? Local resources could be upgraded instead of spending on a new Centralized System. ? Focus on existing business Managers Advice in Asia pacific Focus on Existing Business Since lack of talent poo l available in the region Lack of Infrastructure to support such IT enabled product. Direct Mail Infrastructure Problem Postal Services is the backbone for Card delivery. Postal Services in Asia Pacific experience not satisfactory. ? Poor Logistics will only lead to dissatisfied customers. ? Business Problems ? Citibank wondered whether they could adopt a mass-market positioning to acquire enough credit card customers and still maintain its upmarket positioning with the current upscale branch banking customers Pricing the card too low would conflict with Citibank ¶s stated positioning however pricing it too high might mean low customer acceptance Citibank ¶s management were concerned that consumers ¶ attitudes and credit card usage patterns differed by country ? Country Profiles Australia Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. ?Strong Financial backbone to launch a new product. Weakness ? Hold of Local Banks is very high. ?Austral ia is a saturated market Opportunity ? Western based developed economy ? AMEX and Diners club reputation is low ? High usage of credit card for travel and entertainment. Threat ? Hold of Local Banks is very high. ?Australia is a saturated market ? Lucrative offers already in market Hong Kong Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. Strong Financial backbone to launch a new product. Weakness ? Hold of Local Banks is very high. ?Hong Kong is a saturated market Opportunity ? AMEX and Diners club reputation is low ? Rapid Industrialization. ?High annual average income. ?Active use of credit card Threat ? Hold of Local Banks is very high. ?Lucrative offers already in market. ?Hong Kong is a saturated market India Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. ?Strong Financial backbone to launch a new product. Weakness ? 80% Population is in rural areas. ?Card acceptance is low. Political corruption is hi gh. ?Privatization not encouraged in 1980 ¶s. Opportunity ? Card considered as a prestigious owning. ?Higher income group will aspire. ?Credit Card penetration low. Threat ? Joining Fee and Annual fee low for local banks. ?Diners Club and AMEX already present with some market share. Indonesia Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. ?Strong Financial backbone to launch a new product. Weakness ? Large National Debts. ?Political corruption. ?Banking Fraud already prevalent in country. ?Per Capita income is only $500. Opportunity ? Card considered as a prestigious owning. Threat ? 3 Banks already eating up the market chunk. Malaysia Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. ?Strong Financial backbone to launch a new product. Weakness ? Politically unstable. ?Largely a rural country. ?Malaysian law very stringent towards credit card ownership. Opportunity ? Culturally acceptable to revolving credit. ?Large successful business population. ?Bank acquisition not very difficult. Threat ? AMEX with some handsome market share. ?AMEX already having a superior customer image. Foreign banks only were allowed 3 banks in Malaysia. Taiwan Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. ?Strong Financial backbone to launch a new product. Weakness ? No infrastructure for new products. ?Culturally not acceptable to people to owe money. ?before 1989, laws restricted credit card business Opportunity ? Deregulation of credit allowed re cently. Threat ? 50% market share with AMEX. ?It was mostly cash oriented society. Singapore Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. ?Strong Financial backbone to launch a new product. Weakness ? Minimum age requirements and income requirements. Opportunity ? Worlds largest centre for trading and services. ?High standard of living of people. ?Hold of Local banks very low. ?Card usage high in the country. Threat ? International banks having a good hold in the market. Philippines Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. ?Strong Financial backbone to launch a new product. Weakness ? Political corruption. ?People awareness is very low. ?Only local currency and transactions to be adhered with. Opportunity ? Credit Card market is under development. Customer acceptance toward revolving credit. Threat ? AMEX having handsome market share. ?AMEX already having a superior customer image. ?Foreign banks only were allowed 3 banks in Philippines. Thailand Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. ?Strong Financial backbone to launch a new product. Weakness ? No infrastructure for new product s. Opportunity ? High consumer affluence and spending. ?Not many Credit Card company working. Threat ? 50% market share with AMEX & Diners club. Korea Strengths ? Citibank considered as a Global Bank. ?Citibank making profits worldwide. Strong Financial backbone to launch a new product. Weakness ? No infrastructure for new products. ?Strict government regulations regarding Revolving credit. ?Only local currency card can be issued. Opportunity ? Growth in the existing Diners club market already existing in Korea. Threat ? Existing companies experiencing huge financial losses and labor problems. Positioning the Card Positioning the Citi Silver ? Positioning the Citi Gold Target market to be Upper Middle and High income population. ? Premium features with attractive offers on Air Travel and Shopping available with a high credit limit. A separate relationship manager to tackle customer issues. ? Target market to be Lower and Middle income population. ? Standard features of shopping and a lower credit limit. ? Customer care to take care of customer issues. Customer Acquisition Cost Infra, S/W Development, Cost/Card of mailing, Total Cost incurred correspondence, in acquiring 1 mio Advertising Cust Support, Merchant Cost/ Customers Costs/Country Liaison Total Cost customer direct cost customers 250000 250000 250000 250000 1600000 35000000 12000000 12000000 12000000 36600000 12000000 12000000 12000000 72600000 146. 48 48 48 72. 6 6000000 78600000 Income from Card Holders Citi Silver Card % customers 70% Citi Gold Card 30% 32 9600000 40 12000000 33000000 60100000 27100000 Joining fee 25 Total Joining fee 17500000 Annual fee 30 Total annual fee 21000000 Grand total Break Even No. of Years Total Cost —————-Total Income = No. of years for Break Even 78600000 —————-60100000 = 1. 3 years ? For reaching the break even it will take approx 1. 3 years for any country. Recommendations Countries to ENTER ? Singapore ? Malaysia ? Philippines ? Thailand ? Hong Kong ? Australia Countries NOT TO ENTER ? India ? Indonesia ? Taiwan ? Korea Recommendations Citibank should focus on Acquisition of a local Bank. ? There should be very minimal or low joining fee and a moderate Annual fee charged. ? The Bank should keep local currency as the currency of exchange. ? There should be a central as well as a local data processing system. ?

Walmart Organizational Behaviour - 3028 Words

Intro Wal-Mart has been one of the world most successful stories; the small store in Alaska has been extended to be the world largest retail organization. Behind this success; there have been certain organization behaviors that have shaped the Wal-Mart stores. In this essay, we try to explore those orgnizationuinal behavior factors that have created the Wal-Mart culture; keeping into considerations the values of ethics and modern business behavior, we try to explore Wal-Mart behaviors in the areas of organization culture, change management, leadership..etc †¦ Organization Design Wal-Mart eager for a â€Å"low cost strategy† that serves its sole focus on customers buying cheap items with good quality and service under the umbrella of†¦show more content†¦Wal-Mart though its growth have always wanted to stick to its â€Å"low-paid strategy† which have lead to strong utilization of an Economic approach to guide and plan its change as well as the pressure coming from the global change. In fact, there are some believes that Wal-Mart have made some changes affecting the US manufactures and forcing them to manufacture products in the far east in order for them to meet Wal-Mart low cost strategy requirements. Wal-Mart Stores by years: [pic] The spread of Information Technology and computer network Wal-Mart has been aware that it should take advantage of the spread of information technology; therefore it was one of the first organizations to adapt the IT system for its inventory purposes. This change has been affective to Wal-Mart to reduce cost of inventory process as well as replacing the manual procedures to an automated one. Wal-Mart took the lead in that and instead of being pressured by the spread of IT; Wal-Mart was the organization which puts pressure on others to use IT. in the words of Randy Mott, Senior Vice President and Chief Information Officer â€Å" the surest way to predict the future is to invent it†(case study, page 8) Wal-Mart also pioneered the use of electronic coding system for its items and utilized IT development to be in its behalf. Changing Nature work force: As the Quality of work life (QWL) standards are getting higher and higher every day, Wal-Mart faces the challenge toShow MoreRelatedCostco Wholesale Is A Multi Billon Dollar Global Warehouse Retailer1157 Words   |  5 Pagesnot be the only corporation to do so. Costco versus Walmart and Target It is said that copying another individual’s work is known as a crime. 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